It is pretty easy to become complacent in your eCommerce marketing strategy. Especially if you are already seeing some results. But you know what? You could always do better. So much better.

Particularly with a couple of simple by effective additions.

The first one is video.

And we all know that it's huge right now. Something you ignore at your own peril.

It is by far the best top of funnel conversion asset. It works perfectly right from where people spend most of their time: on their mobile phone or tablet within a social media network. And the video can literally be nothing but a customer testimonial.

The other thing you need to have in your eCommerce marketing strategy, especially for warm or hot traffic, is good old traditional content. This including both direct pitches or soft sells.

Want to know more?

Then watch the video below to find out what marketing strategies works for a Multi-Dollar eCommerce expert and Smart Marketer founder, Ezra Firestone.  Ezra discusses how he uses video, Facebook, and Pinterest to close more sales.

It's an interview by Digital Marketer recorded at the 2016 Content & Commerce Summit.  In the video, you'll learn the following:

  • The best top of funnel conversion asset.
  • The simple video that is working best in Ezra's sales funnels that you can create, too.
  • What Ezra calls “integrated social commerce” and how it will change eCommerce.