For eCommerce websites, ranking high on Google is not just a nice-to-have. It's a must have.
It directly translates to more clicks and more clicks mean more sales.
And who doesn't want more sales?!
So every eCommerce business needs to have in place a foolproof SEO strategy.
SEO, which stands for Search Engine Optimization, has many different facets to it. As an eCommerce seller, improving your website's SEO will mean anything from on-site tweaks to off-site tasks. But before jumping into any of it, you'll need to do something called keyword research.
Introduction to Keyword Research
Keyword research is a term that describes the process of finding out which keywords or search terms people are using when searching for something on the Internet. It means looking at what people are typing in when they are using Google, Bing, Yahoo, Facebook or any other search engine for that matter.
According to ShopifyNation.com, Search engine marketers often categorize keywords into three:
Head: These are usually one-word keywords which are not very specific and have large search volumes and ridiculous competition. Examples would be “handbag”, “flight”, “notebook” etc. With these keywords, we don't know if the user wants to find products in that category or just needs a definition.
Body: These are usually two or three-word keywords that are a bit more specific than head words. They have a decent search volume and lower competition. Examples would be “handbag offers”, “cheap flights”, “notebook promotions” etc.
Long-tail keywords: Now these are truly specific keywords. They are usually composed of four or more words and typically get fewer searches per month. Examples would be “Want Les Essentiels de la Vie Shopper Tote”, “Flights from New York to London” etc.
Your ultimate goal with keyword research should be to fish out as many as many long-tail and body keywords as you can. They have higher buyer intent and are easier to rank for.
Remember the idea is to get more sales and this will happen if you get visits from customers who will convert i.e. customers who have the intent of buying.
How to Find keywords for Your eCommerce Product and Category Pages
According to Reliablesoft.net, here's how to practically find the best keywords for use on your eCommerce Product and Category pages.
Step 1: Make use of Amazon
Step 2: Use Google Search
Step 3: Make use of your favorite Keyword Search Tool
Step 4: Use the Google Keyword Tool
Step 5: ‘Borrow' your competitor's keywords
Step 6: Take a look at Wikipedia
Why You Need to Do Keyword Research for Your eCommerce Blog
Every online business needs a blog; in the case of an eCommerce shop, your blog will help you to:
- Build internal links to your product pages
- Have good content to use in your social media campaigns
- Attract links from other websites and improve your domain’s authority
- It’s a great way to update your website with fresh content
- It’s a very effective way to communicate with your customers