December 18, 2016
This week starts off with an account of how hoarding is stealing sales from online retailers. Then it goes on to a historic first drone delivery that happened in the U.K.
We also look at new insights which reveal that in the third quarter of 2016, publicly traded online retailers outperformed even the overall well-performing eCommerce market—with gains largely due to – you guessed it, Amazon.
And speaking of numbers, Adobe released final Cyber Monday tallies, reporting that there was $3.45 billion spent online, a 12.1 percent year-over-year spike.
In other news, Amazon has imposed limits on reviews. The new rules don't apply to books though.
And last but not least, tips on how to avoid the biggest marketing mistakes made by most e-commerce retailers.
How ‘Hoarder’ Bots Steal Sales from Online Retailers | Internet Retailer
One type of attack that is not well-known, but highly disruptive, is hoarding. A hoarding bot will constantly add an item to the shopping cart in order to deny the hot product from legitimate customers and block the retailer from selling it. As a retailer, you can prevent such attacks by identifying whether your shopper is human or bot and by defining shopping cart policies.
Amazon has made its first commercial drone delivery in the U.K. The package arrived safely at its destination in Cambridge just 13 minutes after it had been ordered. The ultimate aim is that all orders made using Amazon Air will be delivered within 30 minutes and this will be tested in the next months. All this happens as the safety of drones has come under the spotlight in recent months.
Amazon Made Majority Of eCommerce Growth In Q3 | Pymnts.com
A new study has revealed that in the third quarter of 2016, publicly traded online retailers outperformed even the overall well-performing eCommerce market — with gains largely due to – you guessed it, Amazon. So in case there was any doubt, it really is an Amazon world.
Adobe revealed its final Cyber Monday tallies, reporting that there was $3.45 billion spent online, a 12.1 percent year-over-year spike. Cyber Monday saw slightly less mobile revenue than Black Friday at $1.07 billion. But mobile's sum still represented a 34 percent year-over-year increase.
In a bid to put a stop to false feedback, Amazon has placed a limit on the number of reviews shoppers can leave on the site. And it makes sense, people can now write only five reviews a week on items not bought via the online store. The new rules will not apply to books though.
As an eCommerce seller, the biggest mistake you can make is to market your products on one platform with no regard for others. Your customers are everywhere but are you? Read on to find out more tips.