Amazon is one of the best ways for eCommerce entrepreneurs to start and grow their business, but how do you get started? Where do you begin? How do you get people to buy your product?
Starting on Amazon can seem like a difficult task, but fear not! Amazon provides lots of information on how to get started selling on their platform. In a nutshell, the five steps from start to finish to getting started as a seller on Amazon include:
- Getting Paid
Seems easy enough, right?
If you're still a little unsure and need some help with the parts in between signing up for an Amazon account and getting regular deposits into your bank account, we have some tips to help you out.
The Selling Family examines the pros and cons of the two account options that sellers have when getting started on Amazon.
If you’re just beginning, selling as an individual is probably your best option because you have a $0.99 per item fee instead of a monthly fee. However, if you’re going to be selling over 40 items per month, you’ll definitely want to sell as a professional.
There are many other things to consider when choosing an account type, such as what you’ll be allowed to sell and in which categories your products can be sold. You can read more about the costs and benefits between a professional or individual seller account on Amazon.
After you’ve decided what kind of seller you’re going to be, you’ll need to do the actual registering process, which can seem complicated. But don't panic just yet! Amazon Seller Education has a couple of videos that give you a step-by-step process for setting up an account.
Register An Individual Seller Account on Amazon:
Register a Professional Seller Account on Amazon:
If you need a step-by-step on how to “Create a Listing for Amazon,” you can find it here, but just knowing how to create a list isn’t enough. You'll also need to know how to optimize your listing so that it will be found by the Amazon customers searching to buy the item.
In this interview with Matt Clark, an Amazon selling expert, he shares excellent tips on how to list items on Amazon. His insights about which products and brands to sell, how to make a listing noticeable to buyers, and the in’s and out’s of getting good reviews reveal a valuable and tested way to have success selling on Amazon.
Entrepreneur.com dispels five myths about selling on Amazon to give sellers a better chance at finding success through selling on Amazon. These five myths can sometimes stop people from even getting started, but they are only rumors. The truth is that anyone has the ability to start selling on Amazon and everyone has an excellent opportunity to be successful.
An important part of getting your product noticed in Amazon’s vast marketplace is understanding the algorithm rules. Huffington Post explains these rules and the triggers that set them off.
Triggers such as keyword searches, categories and spikes in sales that last longer than 48 hours start to ping Amazon’s algorithms and the next thing you know, your book is showing up as a recommended buy and top of searches. The more you sell, the more Amazon wants to help you sell. Makes sense, doesn’t it?
The trick is finding the correct keywords and categories to combine with your product that will help them get noticed. It’s like a puzzle. By figuring out how to best integrate your product into Amazon's market, you'll help increase your sales.
As a seller there are different ways you can ship a product once it's been purchased. You can ship them yourself to the customer, or you can take advantage of Amazon's fulfillment service, otherwise known as “Fulfillment by Amazon” or “FBA”.
FBA allows you to simply send all of your product inventory into Amazon's warehouses where they will then ship the items directly to the customer on your behalf. According to Sellbrite, the pros of doing FBA are tremendous because:
Amazon is basically taking it upon themselves to be your inventory warehouse, manager, and shipper. For that, they ask for a ridiculously small amount (compared to what you’d pay otherwise) and they get the benefit of more and more products in their selection.
Sellbrite also explains exactly what FBA is and how it works. There is also a full, detailed list of all the benefits and downsides of choosing FBA.
FBA makes shipping much easier, but also takes a little bit of control out of the sellers' hands. For beginners and few item sellers, FBA may not be as beneficial as it is to those with bigger inventories.
5. Getting Paid
You’ve done it! You’ve successfully become a seller on Amazon, and now it’s time to get paid. You can find a how-to on setting up a direct deposit here.
Amazon can be an incredible selling platform for both beginning and experienced eCommerce entrepreneurs. It's the largest online marketplace and can be an excellent way to start selling or to grow your already established business. It can be a bit of a maze to maneuver, but there are plenty of available resources to guide you through the process.